Jul 1
2010

USING BIRTHDAY CARDS AS MARKETING TOOLS

Birthday cards are sent purely as a gesture of friendship and good will. These carry your message of love and friendship over the miles. People love to get cards around their birthdays, no matter who they’re from, and in the field of business, it is never different. The key to sending birthday cards to all your clients, though, is to have a system set up to make it all easier. All it takes is a simple procedure of organization and execution that would enable in turning birthday card to effective marketing tools.

We start by organizing your clients’ birthdays. This is pretty easily done using some sort of contact manager. All that we is the client’s name, birthday, and address which are often got from sign-up sheets. Once you have this set up, you need to get your card system ready. It will be easier for you if you just pick out one of the birthday cards format available for each year and create a campaign for it.